I want to quickly address the wave of negativity against smell o vision, I have been noticing on my travels across the Internet.
1- People don't seem to like the idea of odours filling the room while they are chowing down on a bag of warm popcorn. I hate that word; odour. It very unlikely any director or financier would risk the loss of profit or credibility by causing physical disgust - for a prolonged period anyway. They may have the occasional bad smell - but i think its safe to say it would be in the interest of the viewer ad hence the wallets of the producers.
2- People are complaining about being bombarded with smells when simply trying to enjoy a movie. Well it has happened in the past but new - more precise technology has been developed which allows the precise release and extraction of scents in accordance with key scenes in the movie. Movies haven't and wont have a constant stream of scents being released, firstly its too costly, second it is counterproductive and third people just wont like it.
3- People are complaining about allergies - one word; don't. New technology allows a dry air system to be used (especially use full in shops) for everyone to enjoy and benefit from.
Now seeing as some of the objections have been answered I'm sure like myself more and more people will invite this technology into their homes. The good news is Portuguese designer Nuno Teixeira shares this vision and has proposed a device called Smellit. Smellit is concept developed to introduce smell o vision into the home and is designed to work with our DVD players to release smells 5-10 seconds before the corresponding scene. The device has the ability to store 118 scents and may also be compatible with regular tv broadcasting.
The DVD market, as we have examined in previous posts is anticipated to be very lucrative and in high demand. Well there you go another great leap forward for smell o vision.
