It is being called the future of television and doesnt cost nearly as much for the broadcasters to implement as HD did, smell success? Its 3D TV and 3D content is already being produced for shows like The Gladiators and is recorded with a 3D camera- Actually it's two cameras and a mirror so it doesnt cost the producers much either!
The great thing about this technology is that it builds on the investment already made with HD (which was anticipated to be a niche but is'nt) and so consumers can keep the Sky+ HD box and Dish, all you need is a new 3D-Ready TV, the glasses will be free!
Although no release date has been given and the guy in the clip says it could be 5-10 years until it is in our homes, the facts say something else. Firstly the cheap production and broadcasting costs make the availability of content better and more wide spread. Already Pixar and Disney amoung others at Holloywood are investing heavily in 3D, Disney and Pixar announcing at least 8 3D Feature length releases over the next 4 years. What remains is the missing Hardware; the TV. Well Sky havent told us anything but I have a strong suspision the Tv set is the new Hyundai 3D HDTV, which was released in Japan in April 2007. The Tv uses stereophonic technology to produce rapidly moving images droduced from two closely positioned cameras like those used to film The Gladiators. The set costs around £2000 for a 46" model which is likely to get cheaper with time.
Japan already have 3D broadcasts and have several channels already broadasting and dedicated to it. The only problem is, and I will tell you this unlike all the other News reports out there - 3D is anticipated to be massive and all the electronic giants are trying to create the best 3D sets. PLEASE NO MORE FOMAT WARS! LG has long been one of the most innovative underdogs of the electronics world and in Jan 2007 (yes thats before the Hyundai 3D HDTV) unveiled their LG True 3-D now this 42" set uses a lenticular 3D filter that creates auto-stereoscopic images. What does this mean? well it means you dont need the 3D glasses! Yes thats right I dont have to look like a twat while watching Eastenders! The system is a god send and if you ask me this is the real future of 3D TV, can you imagine the advertising oppertunity? Actually the Sound and Vision department of Harrods already has one (display only).
So what are the major avenues to make cash - and hence push this technology out. Well advertisers are already jumping for joy and the film entertainment guys are thinking tighter angles for the small screen but what about gaming? Well gaming is anticipated to be one of the biggest uses of this technology and is worth tens of billions world wide. Meant to be Seen - "the world's first and only stereoscopic 3D certification and advocacy group" has told the press Sony - Owners of the PS3 games conole will be using stereoscopic images for their games and Blu-ray movies in 2009. All that is required for the hardware is a simple bios update. I can see the technology traveling like wild fire through japan. Blitz Games Studios in the UK also unveiled their BlitzTech technology at the Entertainment Summit in Los Angeles the technology allows 3D content creation at the quality of CGI for the Xbox360!
But once again there is a problem - why would one buy the stereoscopic TV when you can achieve almost the same effect with out wearing glasses, and in other cases wearing a set of glassess but not having to pay £2000 for a TV. This is a video I watched over a year ago, simple yet pure genius; wow wii
It is my hope and belief that this technology will enevitably 'catch on' the only question is how long? And in which Format? Format wars can take years, also companies (such as Sony) have now documented and tested business strategies to influence the battle; not nessesserily in the favour of the consumer or the better technology - survival of the smartest. I like the benifits of the LG True 3-D auto-stereoscopic Tv which doesnt require glasses, however the inclusion of the technoloy from the video above opens a whole new area in entertainment. The consumer benifits from the smaller intial outlay on equiptment (sunglasses, infared camera, diodes and a PC - maybe a Skybox), producers benifit as the content is created just the same - except a much larger viewing angel - and im sure Sky can figure out a way to process the info through the sky box.
The faster this technology is accepted the quicker we can have Smell o vision. Did you know "Smell was added to movies even before sound! Smelly vision made its global debut during 1916 in a Family Theater owned by Hans Laube in Forest City, Pennsylvania " See my freeSmell o Vision report. It just goes to show the human thurst for good entertainment. I am sure with the state of olfactory technology as it is and the simplicity of adding a scent-track to almost any multimedia, smell o vision will be accepted just as quickly as 3D tv. The problem again is in the intial consumer outlay, in my opinion the leading personal smell o vision device today; the Scent Dome from Trisenx is a ripp off at $349. No one wants to make content as there is no demand for it, there will be no demand so long as the device costs so much! Such a stupid cycle. What we want is a kick ass affiliate marketing program, a refferal bonus program and a host of competitions and races...... this will create buzz introduce the machine to the world and create a viral marketing effect - used by Hotmail to generate millions of Users for thier e-mail system.
Smell o vision is an easy addition to any and all of the technologies we have talked about today, an enriching experiance, the scent track can be added to tv programs very easily and if a smell o vision device is pluged into the plug and play usb device in your sky box - way hay - you have smell o vision. Now imagine the possibilities for games, which of course will come with free scent carteridges and the option to buy more via the website - totally cool especially if they are 3D too.
Leave comments
Wednesday, 24 December 2008
Monday, 22 December 2008
Smell o Vision History and Hiccups
So allot of people have been asking me about smellovision! For those of you who have not read my FREE Smell o Vision report, or even bothered to read through my blog, which by the way explores deeper than just smell o vision movies and smellovision devices, here is a short video about the its history and hiccups.
So there you go. Maybe one day I can post a whole bunch of scented content for you- including the movies mentioned in the clip above on Smell-o-vision.TV until then i guess my blog will have to do!
So there you go. Maybe one day I can post a whole bunch of scented content for you- including the movies mentioned in the clip above on Smell-o-vision.TV until then i guess my blog will have to do!
Evolution of the Internet Birth of Smell o Vision?
This has got to be the coolest video I have seen in a long, long time: Epic 2014
The Internet; the most powerful tool ever made available to any species. Information and its control are the most valuable asset and activity on this earth.
Entertainment, the services industry, advertising, marketing, creation and manipulation of information, education, the curriculum, media reporting and back out, global scale governance and theft, the UN ;all multimillion (whatever your currency) businesses.
Smell o vision seems trivial in contract to the above and that amazing video and yet it plays such a vital role in the evolutionary story of the Internet and Human kind. Many people (those in Evolutionary psychology - the study of the human brain and behaviour among others) actually believe, in the future, through evolution, Humans will choose their sexual mate based on their smell. Subtle chemical signals, pheromones, and the ability to detect vital genetic information for mating can be detected through smell. Humans actually practice this today. Tribes have been known to put special significance on ensuring sexual mates have different smells to optimise the immune system, limit health deficiancies and more (we wont go into to much detail).
Don't believe me? Google it or check out this article in the NEW YORK TIMES
The Internet; the most powerful tool ever made available to any species. Information and its control are the most valuable asset and activity on this earth.
Entertainment, the services industry, advertising, marketing, creation and manipulation of information, education, the curriculum, media reporting and back out, global scale governance and theft, the UN ;all multimillion (whatever your currency) businesses.
Smell o vision seems trivial in contract to the above and that amazing video and yet it plays such a vital role in the evolutionary story of the Internet and Human kind. Many people (those in Evolutionary psychology - the study of the human brain and behaviour among others) actually believe, in the future, through evolution, Humans will choose their sexual mate based on their smell. Subtle chemical signals, pheromones, and the ability to detect vital genetic information for mating can be detected through smell. Humans actually practice this today. Tribes have been known to put special significance on ensuring sexual mates have different smells to optimise the immune system, limit health deficiancies and more (we wont go into to much detail).
Don't believe me? Google it or check out this article in the NEW YORK TIMES
Thursday, 18 December 2008
Put Your Nose to Work make millions inducing mental states
I found this article today discussing the health-related ailments of the sense of smell. It discusses how different smells can induce different moods and emotional states. Maybe one day everyone will be able to download an emotional state induced by a range of visual, audio and olfactory triggers to be transmitted from your personal smell o vision device and PC (or Mac) speakers and screen. The technology certainly is available, it’s just a matter of the research being accepted by the masses. But then there is the fear of controlling the masses.....
Let’s read:
Put Your Nose to Work this Season Smell o Health
December 17, 2008 by drmommy
Filed under Healthy Solutions
On www.drmommysays.com
"If you are stressing over the holidays and over-eating those very tempting goodies or reaching for an extra glass of wine, a new study from Warwick Olfaction Research Group in England has a much better solution.
The research has shown that simply smelling certain fragrances will have a stress-reducing effect on the brain that is similar to mood altering drugs and certain foods.
Some scents may even your pituitary gland to release the hormones that will ease many health-related ailments.
Here are 3 specific scents to sniff this season:
1. Peppermint - researchers have found that peppermint infused oil in the air actually reduces fatigue. When the peppermint infused oil is inhaled, the capillaries constrict and then dilate, sending a rush of blood through the body and will then result in a rush of energizing oxygen. The need for caffeine will not be necessary to keep you awake while wrapping those gifts on Christmas Eve.
2. Vanilla - (this is my favorite scent) - this scent has a calming effect because it boosts the serotonin levels in the brain. Vanilla can replace the comfort foods while bringing you to a place of security and peace. Try burning a vanilla scented candle or vanilla scented oil and feel yourself relaxing while everyone else is frazzled with the Holiday rush.
3. Lavender - this scent actually will block the stress response in the body and relaxes the muscles. Lavender contains linalool, which is the substance that blocks the stress response. Try using lavender infused lotion to enhance the relaxation mood as well as a wonderful lavender infused bath which will definitely bring the relaxation effect.
So, put your nose to work this season and find yourself relaxed and enjoying the season while many others will be stressed and frazzled.
Wishing you a very Merry Christmas and a Happy New Year!!
Dr Mommy"
Great article right?
So im just going to speak my mind............I am a big fan of the work done by Bill Harris of the Centerpointe Research Institute who has developed Holosync® audio technology from the discovery that electrical brain wave patterns resonate to certain precise frequencies when presented with audio tones of certain frequencies.
Harris and others went on to measure the precise frequencies during different mental states from studying to meditating like a Zen Monk. He realised the difference between the frequencies being received in each ear was the frequency at which the brain would operate and so he could now induce the mental states and frequencies associated with deep meditation. See this Wiki page on Binaural beats
Ok so moving on............one of the leading proponents in the olfactory and perfumery world Luca Turin (CTO of Flexitral)is in my opinion a genius. Firstly he has he developed the first universal room-temperature methods for total extraction of fragrances and flavours from natural sources. So Luca Turin Ph.D. he has made a ground breaking and controversial point based around the fact that the traditional theory of olfactory function doesn’t explain the problem of stereo-isomers (two identical shaped particles smelling the same) - see my We Smell Vibrations not Shapes post for clarity. He has hence suggested we are born with a spectroscope in our noses (measures the electron vibration/ frequency of an atom), so suggesting we smell vibrations or particular frequency. He has proven this time and again and is on his way to concerning the multinational $40,000,000 business that Bill Harris of Centrepointe built on his kitchen table. It is predicted that Luca Turin is to be the next big millionaire and rightfully so. Just for the sake of saying let me say obviously they are not in competition, being in different industries, its just how I measure change.
So what’s the relationship? Well, I have never shared this information before, but it is my belief that a similar technology to the Centerpointe's Holosync can be created for the sense of smell. I also believe that in 2012 the human race will 'wake up' and that maybe somewhat related but lets get back to the first point.
Many different pieces of research from institutes ranging in idustries from Scent Marketing such as Aroma Co to Medical advancement such as the University of Pennsylvania who created UPSIT; the University of Pennsylvania Smell Identification Test for the early diagnosis for Parkinson’s disease have identified the manipulative properties caused by changes in emotional mental states induced by the manipulation of scent. Scents are processed by the Paleomammalian brain; the part which also deals with memory, emotions and behavioural temperament. Human scent susceptibility has been recorded to be as high as 75%.
Given the technology to so easily create and replicate scent molecules based upon their electron frequency by simply identifying and matching them on a computer opens many doors. With the ability to create scents of specific frequency and the ability to measure the brains response to this stimulus one could yield some very valuable results, similar to those being used at Centerpointe. To create very specific molecules to induce very specific mental alterations - similar to mood altering drugs, one could yield massive profits at minimal cost. The money won’t be so much in the technology but in the library of findings.
If it is possible to manipulate mental state through the Sense of smell and hearing like with Centrepointe maybe one could create the ultimate meditative experience by combining the two. There are the obvious dangers, I myself was very sceptical the first time I used Holosync to alter my brainwaves from Beta through Alfa and Theta To Delta, but I lived through it, the course is progressive and can take several years to reach the deeper more dangerous frequencies. (Zen Monks require 20-30 years to reach and maintain low Delta). Maybe with the inclusion of specific inductive scents one could improve the timescale of development? One could possibly 'train' the Paleomammalian brains associative memory to activate brain waves to resemble the desired pattern corresponding to the needs of a particular activity, triggered by a specific smell - simple associative recall. Unlike Centerpointe which uses stereo speakers and Binaural beats the Smelly side of things has a requirement for synthetic smells to gain FEMA GRAS status so the path will be difficult. The danger is we become optimal in all aspects - sleep, reading, creation and meditation.
"In order to go on living one must try to escape the death involved in perfection". - Hannah Arendt
Did you know binaural beats can alter brainwaves and hence relieve pain? Also certain attainable frequencies cause the release of hormones and glandular activity?
Mass control and manipulation? Well Centerpointe's course is based around solitary use with stereo headphones, so I don’t see a massive threat here. The sense of smell although powerful, in my opinion lacks the individual capability for causing massive mental alteration, beyond a person’s mood and emotional state.
The power of smell stems from what many people argue is a bank of likes and dislike we inherit at birth, if this is true then we will have a general basis for mankind, but there will be differences in perception and association on an individual level. All this technology needs to do is improve and amplify the process. The perils and possibility for mankind, in my opinion are in the ability to rapidly shift brainwaves to the desired state upon simple associative recall, I believe this is best induced by smell, evidence is shown in numerous scientific studies. Furthermore, I believe this associative recall and submission into specified brain wave frequencies will be best induced by a smell manufactured of a specific frequency, which when combined with its own particular affect on the mental pattern can yield any desired result. In meditation there is no sense of sight, touch or taste. Continuous and uniform Smell is not consciously perceived beyond a short time span; in fact it is known to have the opposite and detrimental effect if it is. Those of you who have been following my posts know I call this Scented Subliminal Suggestion© .
Late for Work.
Let’s read:
Put Your Nose to Work this Season Smell o Health
December 17, 2008 by drmommy
Filed under Healthy Solutions
On www.drmommysays.com
"If you are stressing over the holidays and over-eating those very tempting goodies or reaching for an extra glass of wine, a new study from Warwick Olfaction Research Group in England has a much better solution.The research has shown that simply smelling certain fragrances will have a stress-reducing effect on the brain that is similar to mood altering drugs and certain foods.
Some scents may even your pituitary gland to release the hormones that will ease many health-related ailments.
Here are 3 specific scents to sniff this season:
1. Peppermint - researchers have found that peppermint infused oil in the air actually reduces fatigue. When the peppermint infused oil is inhaled, the capillaries constrict and then dilate, sending a rush of blood through the body and will then result in a rush of energizing oxygen. The need for caffeine will not be necessary to keep you awake while wrapping those gifts on Christmas Eve.
2. Vanilla - (this is my favorite scent) - this scent has a calming effect because it boosts the serotonin levels in the brain. Vanilla can replace the comfort foods while bringing you to a place of security and peace. Try burning a vanilla scented candle or vanilla scented oil and feel yourself relaxing while everyone else is frazzled with the Holiday rush.
3. Lavender - this scent actually will block the stress response in the body and relaxes the muscles. Lavender contains linalool, which is the substance that blocks the stress response. Try using lavender infused lotion to enhance the relaxation mood as well as a wonderful lavender infused bath which will definitely bring the relaxation effect.
So, put your nose to work this season and find yourself relaxed and enjoying the season while many others will be stressed and frazzled.
Wishing you a very Merry Christmas and a Happy New Year!!
Dr Mommy"
Great article right?
So im just going to speak my mind............I am a big fan of the work done by Bill Harris of the Centerpointe Research Institute who has developed Holosync® audio technology from the discovery that electrical brain wave patterns resonate to certain precise frequencies when presented with audio tones of certain frequencies.
Harris and others went on to measure the precise frequencies during different mental states from studying to meditating like a Zen Monk. He realised the difference between the frequencies being received in each ear was the frequency at which the brain would operate and so he could now induce the mental states and frequencies associated with deep meditation. See this Wiki page on Binaural beatsOk so moving on............one of the leading proponents in the olfactory and perfumery world Luca Turin (CTO of Flexitral)is in my opinion a genius. Firstly he has he developed the first universal room-temperature methods for total extraction of fragrances and flavours from natural sources. So Luca Turin Ph.D. he has made a ground breaking and controversial point based around the fact that the traditional theory of olfactory function doesn’t explain the problem of stereo-isomers (two identical shaped particles smelling the same) - see my We Smell Vibrations not Shapes post for clarity. He has hence suggested we are born with a spectroscope in our noses (measures the electron vibration/ frequency of an atom), so suggesting we smell vibrations or particular frequency. He has proven this time and again and is on his way to concerning the multinational $40,000,000 business that Bill Harris of Centrepointe built on his kitchen table. It is predicted that Luca Turin is to be the next big millionaire and rightfully so. Just for the sake of saying let me say obviously they are not in competition, being in different industries, its just how I measure change.
So what’s the relationship? Well, I have never shared this information before, but it is my belief that a similar technology to the Centerpointe's Holosync can be created for the sense of smell. I also believe that in 2012 the human race will 'wake up' and that maybe somewhat related but lets get back to the first point.
Many different pieces of research from institutes ranging in idustries from Scent Marketing such as Aroma Co to Medical advancement such as the University of Pennsylvania who created UPSIT; the University of Pennsylvania Smell Identification Test for the early diagnosis for Parkinson’s disease have identified the manipulative properties caused by changes in emotional mental states induced by the manipulation of scent. Scents are processed by the Paleomammalian brain; the part which also deals with memory, emotions and behavioural temperament. Human scent susceptibility has been recorded to be as high as 75%.
Given the technology to so easily create and replicate scent molecules based upon their electron frequency by simply identifying and matching them on a computer opens many doors. With the ability to create scents of specific frequency and the ability to measure the brains response to this stimulus one could yield some very valuable results, similar to those being used at Centerpointe. To create very specific molecules to induce very specific mental alterations - similar to mood altering drugs, one could yield massive profits at minimal cost. The money won’t be so much in the technology but in the library of findings.
If it is possible to manipulate mental state through the Sense of smell and hearing like with Centrepointe maybe one could create the ultimate meditative experience by combining the two. There are the obvious dangers, I myself was very sceptical the first time I used Holosync to alter my brainwaves from Beta through Alfa and Theta To Delta, but I lived through it, the course is progressive and can take several years to reach the deeper more dangerous frequencies. (Zen Monks require 20-30 years to reach and maintain low Delta). Maybe with the inclusion of specific inductive scents one could improve the timescale of development? One could possibly 'train' the Paleomammalian brains associative memory to activate brain waves to resemble the desired pattern corresponding to the needs of a particular activity, triggered by a specific smell - simple associative recall. Unlike Centerpointe which uses stereo speakers and Binaural beats the Smelly side of things has a requirement for synthetic smells to gain FEMA GRAS status so the path will be difficult. The danger is we become optimal in all aspects - sleep, reading, creation and meditation.
"In order to go on living one must try to escape the death involved in perfection". - Hannah Arendt
Did you know binaural beats can alter brainwaves and hence relieve pain? Also certain attainable frequencies cause the release of hormones and glandular activity?
Mass control and manipulation? Well Centerpointe's course is based around solitary use with stereo headphones, so I don’t see a massive threat here. The sense of smell although powerful, in my opinion lacks the individual capability for causing massive mental alteration, beyond a person’s mood and emotional state.
The power of smell stems from what many people argue is a bank of likes and dislike we inherit at birth, if this is true then we will have a general basis for mankind, but there will be differences in perception and association on an individual level. All this technology needs to do is improve and amplify the process. The perils and possibility for mankind, in my opinion are in the ability to rapidly shift brainwaves to the desired state upon simple associative recall, I believe this is best induced by smell, evidence is shown in numerous scientific studies. Furthermore, I believe this associative recall and submission into specified brain wave frequencies will be best induced by a smell manufactured of a specific frequency, which when combined with its own particular affect on the mental pattern can yield any desired result. In meditation there is no sense of sight, touch or taste. Continuous and uniform Smell is not consciously perceived beyond a short time span; in fact it is known to have the opposite and detrimental effect if it is. Those of you who have been following my posts know I call this Scented Subliminal Suggestion© .Late for Work.
Smell o Vision For the Rich
The high class Costa Luminosa, of Costa Cruises, the first in a new higher class of ships is announced to tour the exotic shores of Dubai during the winter season 2009-2010.
"Costa Luminosa, for an experience of light and elegance
A new star has appeared in the Costa firmament: Costa Luminosa, a ship dazzling with light. Elegant, sophisticated and fitted out with the most precious materials, Costa Luminosa is a real jewel. Wonder at its mother-of-pearl, ebony, noble hardwood and mosaic fittings. More cabins with private balconies, new sports facilities such as a roller-skating rink and golf simulator, and innovative entertainment areas, but that is not all: experience the exclusive Samsara Spa and the sliding glass roof that enables you to enjoy life on deck in the evenings. "
This magical vessel will house an enormous 800 capacity Led technology 4D Theatre to showcase the latest and finest theatre productions. The theatre is destined to bestow the most extraordinary multi sensory experience upon its guests, including the sensations of touch and Smell.
"Costa Luminosa, for an experience of light and eleganceA new star has appeared in the Costa firmament: Costa Luminosa, a ship dazzling with light. Elegant, sophisticated and fitted out with the most precious materials, Costa Luminosa is a real jewel. Wonder at its mother-of-pearl, ebony, noble hardwood and mosaic fittings. More cabins with private balconies, new sports facilities such as a roller-skating rink and golf simulator, and innovative entertainment areas, but that is not all: experience the exclusive Samsara Spa and the sliding glass roof that enables you to enjoy life on deck in the evenings. "
This magical vessel will house an enormous 800 capacity Led technology 4D Theatre to showcase the latest and finest theatre productions. The theatre is destined to bestow the most extraordinary multi sensory experience upon its guests, including the sensations of touch and Smell.
Smell o Vision Hits the Malls with 42" Smell o Billboard
Shopping malls and complexes are getting bigger and bigger. I live in London and have been running around for the last week or so trying to get my Christmas gifts in order. I love the holiday season; despite the added hustle and bustle everyone seems to be in a merry mood. I think the record low prices and VAT reductions may have something to do with it but that's a separate matter.
So we have a new shopping center in London called Westfield Lodnon, it is the "largest in-town shopping and leisure destination in Europe" it's somehow squeezed into the already tiny UK and worse into LONDON! Now we British aren't the most cheery people, generally very conserved and hate asking for directions. The shopping center understands this and issue visitors with a map almost resembling that of a theme park! Take a LOOK
What does this all have to do with smell o vision? Well I was trawling across the Internet when I came across this:
Now as a consumer it is very frustrating having to navigate a huge shopping center, entertain and manage the Kids then find a place to eat (somewhere the kids will eat too!). It really is a whole day out, or a days hard labour in my eyes!
Japan have come up with a solution for this problem, something that may have massive benefits in other areas as well. Its called.......well I couldn't find a name buts its made by NTT Communications Corp (read more about them and NTT in my Free Smell o Vision Report) and was being tested during June and August in an underground mall of a Tokyo Station by Recruit Co Ltd. The device - a 42" plasma screen with scent emitting technology is essentially a billboard designed to promote the centers attractions.
Shops and restaurants are invited to post short advertising videos with the addition of appetising scents to tempt passers by to visit and part with their money.
If that doesn't do it then your sure to part with your cash given the discount coupons housed in the front of the device! Either way this device serves as an excellent advertising tool - especially for those restaurants located in the far corners of the centers that are hardly visited. Also visitors are induced by and introduced to a range of attractions through smell, making it easier and entertaining for the kids to decide before you get there.
On a quick side track - scents are proven to improve memory through association and this idea could be used to help you remember your route through the center, maybe have a better memory for what you are actually there to buy! Harrods (see my Harrods is Scent Marketing Post) is using Scents to improve the shopping experience also develop brands and departments, according to The Aroma Co, scents increase "pick-up rates by 20% to 89%, and doubled redemption rates". Now we know that spending money and shopping is therapeutic for some people right?(NOT ME) Well essentially the whole smell o vision, smell o billboard thing could be used to make the shopping center a nice merry place all years around and serve as a sort of therapeutic center, where for once you don't want to kill the kids - that's probably just me.
Although this device is still in its preliminary testing stages I think in the future a 205" Tecnovision HD LCD combined with a range of smelly devices and a built in interactive maps will be common place. Imagine a system that allows multiple users to simultaneously navigate through an interactive map, providing users with a range of information from what starters are available in which restaurant? (combined with smells)? to discount vouchers and booking services. After all the customer has the power right? Of coarse that's if the Internet doest take over the physical world and we all end up eating cyber bites!
So we have a new shopping center in London called Westfield Lodnon, it is the "largest in-town shopping and leisure destination in Europe" it's somehow squeezed into the already tiny UK and worse into LONDON! Now we British aren't the most cheery people, generally very conserved and hate asking for directions. The shopping center understands this and issue visitors with a map almost resembling that of a theme park! Take a LOOK
What does this all have to do with smell o vision? Well I was trawling across the Internet when I came across this: Now as a consumer it is very frustrating having to navigate a huge shopping center, entertain and manage the Kids then find a place to eat (somewhere the kids will eat too!). It really is a whole day out, or a days hard labour in my eyes!
Japan have come up with a solution for this problem, something that may have massive benefits in other areas as well. Its called.......well I couldn't find a name buts its made by NTT Communications Corp (read more about them and NTT in my Free Smell o Vision Report) and was being tested during June and August in an underground mall of a Tokyo Station by Recruit Co Ltd. The device - a 42" plasma screen with scent emitting technology is essentially a billboard designed to promote the centers attractions.
Shops and restaurants are invited to post short advertising videos with the addition of appetising scents to tempt passers by to visit and part with their money.
If that doesn't do it then your sure to part with your cash given the discount coupons housed in the front of the device! Either way this device serves as an excellent advertising tool - especially for those restaurants located in the far corners of the centers that are hardly visited. Also visitors are induced by and introduced to a range of attractions through smell, making it easier and entertaining for the kids to decide before you get there. On a quick side track - scents are proven to improve memory through association and this idea could be used to help you remember your route through the center, maybe have a better memory for what you are actually there to buy! Harrods (see my Harrods is Scent Marketing Post) is using Scents to improve the shopping experience also develop brands and departments, according to The Aroma Co, scents increase "pick-up rates by 20% to 89%, and doubled redemption rates". Now we know that spending money and shopping is therapeutic for some people right?(NOT ME) Well essentially the whole smell o vision, smell o billboard thing could be used to make the shopping center a nice merry place all years around and serve as a sort of therapeutic center, where for once you don't want to kill the kids - that's probably just me.
Although this device is still in its preliminary testing stages I think in the future a 205" Tecnovision HD LCD combined with a range of smelly devices and a built in interactive maps will be common place. Imagine a system that allows multiple users to simultaneously navigate through an interactive map, providing users with a range of information from what starters are available in which restaurant? (combined with smells)? to discount vouchers and booking services. After all the customer has the power right? Of coarse that's if the Internet doest take over the physical world and we all end up eating cyber bites!
Friday, 5 December 2008
Smell o Diet, The Easy Diet, Smell Your Way to Healthier You
So we all know that with eating trends going as they are going today the LARGE majority of people in the western world are consuming way too much salt, fat and sugar. Now traditionally a diet would involve allot of cutting back on these components coupled with regular exercise and a few months of determination. Its never that easy and allot of people would agree that hardest part of the diet isn't the exercise but going without your little indulgences.
Now I have allot of vegetarian friends who often comment on how great a fresh kebab or quarter pounder on the grill smells. They often ask; does it taste as good as it smells? Those of you who enjoy a nice HOT kebab or cheesy quarter pounder would agree it does, right? well this seemingly simple non-discovery may have lead to the greatest breakthrough in the dieting industry. It really is a non-discovery even Joey from friends know this:
well anyway, if something smells salty as humans we then perceive it to also taste salty...........cant think of any examples.....leave comments guys. This process is called Ortho-Nasal Olfaction and Retro-Nasal Olfaction. Scentsational technologies founded in 1997 are the industry leaders in developing, patenting and licensing Olfaction Packaging technology for food, beverages and consumer products. They have conducted masses of research into this field, hold a large stock of IP and began commercialization in 2003. They have come to realise the power of smell and are currently providing packaging solutions for many companies worldwide.
So how does this all work? well instead of adding masses of sugar, salt or fat (in the form of butter) one could simply substitute for the smell of sugar, salt or butter. The net result after all the chewing and olfactory detection and brain message relaying stuff is you believe you are eating salty, sweet or buttery food. Great! The CompelAroma technology encapsulates flavour molecules in the plastic packaging using Encapsulated Aroma Release™ technology this helps to keep the food fresh and stable giving us a longer shelf life. Currently only FDA approved flavours are being rolled out however plans to expand are high on the to do list I'm sure.
Now I can see the clear benefits for companies like Coca-cola, who are rumoured to have 8 tablespoons of sugar in a single can of Coke, I just don't see how they are going to fit the equivalent or any significant amount of sugar into the packaging! p.s Scentsational technologies
Now I have allot of vegetarian friends who often comment on how great a fresh kebab or quarter pounder on the grill smells. They often ask; does it taste as good as it smells? Those of you who enjoy a nice HOT kebab or cheesy quarter pounder would agree it does, right? well this seemingly simple non-discovery may have lead to the greatest breakthrough in the dieting industry. It really is a non-discovery even Joey from friends know this:
well anyway, if something smells salty as humans we then perceive it to also taste salty...........cant think of any examples.....leave comments guys. This process is called Ortho-Nasal Olfaction and Retro-Nasal Olfaction. Scentsational technologies founded in 1997 are the industry leaders in developing, patenting and licensing Olfaction Packaging technology for food, beverages and consumer products. They have conducted masses of research into this field, hold a large stock of IP and began commercialization in 2003. They have come to realise the power of smell and are currently providing packaging solutions for many companies worldwide.
So how does this all work? well instead of adding masses of sugar, salt or fat (in the form of butter) one could simply substitute for the smell of sugar, salt or butter. The net result after all the chewing and olfactory detection and brain message relaying stuff is you believe you are eating salty, sweet or buttery food. Great! The CompelAroma technology encapsulates flavour molecules in the plastic packaging using Encapsulated Aroma Release™ technology this helps to keep the food fresh and stable giving us a longer shelf life. Currently only FDA approved flavours are being rolled out however plans to expand are high on the to do list I'm sure.
Now I can see the clear benefits for companies like Coca-cola, who are rumoured to have 8 tablespoons of sugar in a single can of Coke, I just don't see how they are going to fit the equivalent or any significant amount of sugar into the packaging! p.s Scentsational technologies
Scented Casinos, Smell o Vision and Scented Subliminal Suggestion©
Scents have been proven to help create an emmersive and engaging environment and have many applications. The idea behind scent marketing is to make the customer feel comfortable and encourage association, emotions and human impulses based on the scents. Tests have actually shown that scents can be used to boost the numbers of sales and the value of each sale- up selling. This has its obvious benefits in the retail market place and has been used at hotels to help relax customers.
But what about casino's? people spend money here right? you can up sell and profit from your customers comfort levels right? Well casinos have actually been using scents for decades. One study conducted by DR. Alan Hirsch in 1993 found that scents do indeed have a positive effect - for the casino! Revenues from slot machines increased by 45%, this was an important discovery proving the scents ability to influence and in this instance loose friends!
The scents also affected the customers perception of time, Time is money in casinos, many customers were staying for longer and spending more on the various luxuries available. Today every Las Vegas Casino uses at least one signature scent in their campaign to 'make you feel good' and to empty your pockets, because it takes longer its not considered robbery!
No seriously, we could talk about the moral and subliminal manipulation aspects of this activity but if you are going out to gamble chances are you will loose anyway, you may as well have a good time loosing! Scented Subliminal Suggestion© as i like to call it, is in itself not a good or bad thing it's in the application.
The lessons learned from these studies show this technology can be used anywhere. Bars and clubs instantly come to mind. McCarthy, C. (1992) Aromatic Merchandising: Leading Customers by the Nose showed that scents can be used to amplify themes and moods and hence have the ability to enhance the customers perception of well being and comfort and further increase their spending. Vroon, P. (1997) Smell: The Secret Seducer shows that scents can be manipulated for very specific demographics very much like music.
Smell o vision emerges. I push for the personal olfaction device, I honestly believe the company to achieve this will achieve benefits greater than those companies targeting the retail and larger markets. We have all been witness to the Colossal growth of the online casino and gambling markets. Already huge figures of money have been spent on identifying the susceptible age groups for each casino and casinos have even been created to Target niches in demographic. Just like music!
Online casinos are among the many that will have immediate and profitable benefits from such a personal smell o vision device. Already these Casinos are benefiting from the reduced costs of conducting business online. It may be a good idea for the companies to brand a range of scents and smell o vision devices and give them away for free to their customers.
1- They are adding value to their customer & promoting offline advertising/curiosity
2- They may be able to offer back end offers for these clients - to create profit
3- The euphoria of a win can be amplified and encourage betting
4- They will improve brand awareness and customer retention (difficult online)
5- Customers will spend more time and have a fun emmersive experience
6- They will initially have a major USP, people will be curious and come and investigate and eventually get hooked. Gambling is a drug guys.
Lucky Number 7 - They will introduce the damn expensive machines to the public and eventually bring these curious customers to the smell-o-vision.tv doorstep and begin the ball rolling. I am willing to bet many gamblers are susceptible to online video sites and entertainment, and with their credit cards to hand are likely to make online purchases.
Smells good.
But what about casino's? people spend money here right? you can up sell and profit from your customers comfort levels right? Well casinos have actually been using scents for decades. One study conducted by DR. Alan Hirsch in 1993 found that scents do indeed have a positive effect - for the casino! Revenues from slot machines increased by 45%, this was an important discovery proving the scents ability to influence and in this instance loose friends! The scents also affected the customers perception of time, Time is money in casinos, many customers were staying for longer and spending more on the various luxuries available. Today every Las Vegas Casino uses at least one signature scent in their campaign to 'make you feel good' and to empty your pockets, because it takes longer its not considered robbery!
No seriously, we could talk about the moral and subliminal manipulation aspects of this activity but if you are going out to gamble chances are you will loose anyway, you may as well have a good time loosing! Scented Subliminal Suggestion© as i like to call it, is in itself not a good or bad thing it's in the application.
The lessons learned from these studies show this technology can be used anywhere. Bars and clubs instantly come to mind. McCarthy, C. (1992) Aromatic Merchandising: Leading Customers by the Nose showed that scents can be used to amplify themes and moods and hence have the ability to enhance the customers perception of well being and comfort and further increase their spending. Vroon, P. (1997) Smell: The Secret Seducer shows that scents can be manipulated for very specific demographics very much like music.
Smell o vision emerges. I push for the personal olfaction device, I honestly believe the company to achieve this will achieve benefits greater than those companies targeting the retail and larger markets. We have all been witness to the Colossal growth of the online casino and gambling markets. Already huge figures of money have been spent on identifying the susceptible age groups for each casino and casinos have even been created to Target niches in demographic. Just like music!
Online casinos are among the many that will have immediate and profitable benefits from such a personal smell o vision device. Already these Casinos are benefiting from the reduced costs of conducting business online. It may be a good idea for the companies to brand a range of scents and smell o vision devices and give them away for free to their customers.
1- They are adding value to their customer & promoting offline advertising/curiosity
2- They may be able to offer back end offers for these clients - to create profit
3- The euphoria of a win can be amplified and encourage betting
4- They will improve brand awareness and customer retention (difficult online)
5- Customers will spend more time and have a fun emmersive experience
6- They will initially have a major USP, people will be curious and come and investigate and eventually get hooked. Gambling is a drug guys.
Lucky Number 7 - They will introduce the damn expensive machines to the public and eventually bring these curious customers to the smell-o-vision.tv doorstep and begin the ball rolling. I am willing to bet many gamblers are susceptible to online video sites and entertainment, and with their credit cards to hand are likely to make online purchases.
Smells good.
Harrods is Scent Marketing! Smell o Shop
Harrods needs no introduction, I am sure everyone is aware of the worlds premier shopping destination. Anyway a little Bridie tells me, following research into the Field Harrods and other scent marketing firms across the world are very impressed by the higher rates of human susceptibility, 75% more impressed to be exact because that's just how susceptible us humans are! We already knew this right guys.....
Harrods is using a range of smells positioned throughout the store. Coconut oil is used in the ladies swimwear department. The smell of freshly morn grass is surprisingly used in the Garden Living department and the luxurious pomegranate in the Luxury Accessories Department.
Lime is generally known in the scent world to be an uplifting aroma. Harrods is using in not only on their receipts and store guides but lime and basil is also being dispensed from entrances three, five and ten. The success of using smells at the point of purchase has been proven by The Aroma Co who have increased pick-up rates by 20% to 89%, and doubled redemption rates.
Other stores who also surprisingly use this technology include Thompson Travel agency who have actually been using this technology since 2002! They agree this technology can be used to differentiate you from the competition. But when the idea does eventually catch on, the brand association and emotional connection that is forged with a simple scent will be extremely difficult to break.
The scent is being used in three quarters of all stores and plans are to roll out this technology to all stores. The exotic coconut smell is reported to improve impulsive purchases.
ScentAir are at the forefront of the retail market, see my smell o vision report for more details. They are rapidly expanding their client banks and as reported in previous posts and in my report have Pepsi, Bank Leumi, coca-cola, Bloomingdale's and a whole host of other major brands under their belt. Other major brands including Sony and Samsung are reported to have tried scent marketing, samsung has created its on signature scent and Sony has been testing with notes of mandarin orange and vanilla.
“The smell in the atmosphere of a supermarket can effect consumer spending. THE FUTURIST reports that in experiments in supermarkets in Japan, it was found that spending went up when the smell of lemon was added…”
Of coarse with the recent decline in the price of this technology and the economic downturn it seems the cuts in interest rates and VAT alone wont be enough to drive consumers back into the stores. Scent marketing can be used to help attract, maintain and up sell these customers. It may well be possible the price elasticity of demand can be improved for those goods that tend to suffer in these times. SOME ONE PLEASE DO A STUDY INTO THIS. I guess as Dale Carnegie was right when she said "When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion" - How to Win Friends & Influence People. I'm sure the Harrods shoppers aren't feeling the credit crunch!
We all the know the Publication called the Economist right? Well The Economist’s The World in 2009 has given a clear cut go ahead to Scent Marketing. This conclusion is supported by leading proponets in the industry including the Scent Marketing Institute. This is not the First time Harrods has set the standard; in 1998 other follwed as Harrods introduced the world's first escalator system.
Harrods is using a range of smells positioned throughout the store. Coconut oil is used in the ladies swimwear department. The smell of freshly morn grass is surprisingly used in the Garden Living department and the luxurious pomegranate in the Luxury Accessories Department.
Lime is generally known in the scent world to be an uplifting aroma. Harrods is using in not only on their receipts and store guides but lime and basil is also being dispensed from entrances three, five and ten. The success of using smells at the point of purchase has been proven by The Aroma Co who have increased pick-up rates by 20% to 89%, and doubled redemption rates.
Other stores who also surprisingly use this technology include Thompson Travel agency who have actually been using this technology since 2002! They agree this technology can be used to differentiate you from the competition. But when the idea does eventually catch on, the brand association and emotional connection that is forged with a simple scent will be extremely difficult to break.
The scent is being used in three quarters of all stores and plans are to roll out this technology to all stores. The exotic coconut smell is reported to improve impulsive purchases.
ScentAir are at the forefront of the retail market, see my smell o vision report for more details. They are rapidly expanding their client banks and as reported in previous posts and in my report have Pepsi, Bank Leumi, coca-cola, Bloomingdale's and a whole host of other major brands under their belt. Other major brands including Sony and Samsung are reported to have tried scent marketing, samsung has created its on signature scent and Sony has been testing with notes of mandarin orange and vanilla.
“The smell in the atmosphere of a supermarket can effect consumer spending. THE FUTURIST reports that in experiments in supermarkets in Japan, it was found that spending went up when the smell of lemon was added…”
Of coarse with the recent decline in the price of this technology and the economic downturn it seems the cuts in interest rates and VAT alone wont be enough to drive consumers back into the stores. Scent marketing can be used to help attract, maintain and up sell these customers. It may well be possible the price elasticity of demand can be improved for those goods that tend to suffer in these times. SOME ONE PLEASE DO A STUDY INTO THIS. I guess as Dale Carnegie was right when she said "When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion" - How to Win Friends & Influence People. I'm sure the Harrods shoppers aren't feeling the credit crunch!
We all the know the Publication called the Economist right? Well The Economist’s The World in 2009 has given a clear cut go ahead to Scent Marketing. This conclusion is supported by leading proponets in the industry including the Scent Marketing Institute. This is not the First time Harrods has set the standard; in 1998 other follwed as Harrods introduced the world's first escalator system.
Wednesday, 3 December 2008
David Sweeny, Smell o Vision, Art and Music
I love David Sweeny's work, he is sort of a cross between a designer an artist an engineer, I guess we can call it modern art (with real value). He has many creations from the ingenious smelly speakers to the smart camera; a device that automatically decodes information stored in an icon (a url), and uses your mobile phone to assess the Internet and verbally inform you about what it is.
Smart Camera in use from David Sweeney on Vimeo.
David Sweeny has created the sexiest personal olfaction, smell o vision device i have ever seen. The device called The Quale or The Quale Diffuser pictured below, closely resembles an audio speaker. The very modern design is matched by the very modern technology, . This device is "an alternative to receiving all our daily information through our eyes and ears, instead routing some of it down an olfactory channel."
So far the device has the ability to diffuse 16 individually and intentionally crafted scents. Also on the list of technology is wireless capability allowing the devices settings to be manipulated so we can enjoy the ambiance without tinkering around too much.
Sweeny who has worked with Panasonic, DIY Kyoto and Nokia among others has also been nominated for the Index Award in 2009. His device the Quale diffuser in my opinion is behind the competition. Now that is in context of its adaptability in the personal smell o vision arena. The Quale itself is an ingenious piece of art and technology, oh yeah by the way you can network two or more of these devices to create a smellscape! The device could be used as a commercial scent diffuser for scent marketing purpose's or perhaps be integrated into a home as a functioning piece of art from the future.
"The device creates a constantly adapting smellscape.
Some elements of the scent convey information while others complement these by evoking awareness beyond the task in hand."
The video below shows the devices effect on a fly, it is clear the device works quite well and has summons the fly's undivided attention, i think the pheromones have induced pure love for both of us.
fly likes pheremones from David Sweeney on Vimeo.
Smart Camera in use from David Sweeney on Vimeo.
David Sweeny has created the sexiest personal olfaction, smell o vision device i have ever seen. The device called The Quale or The Quale Diffuser pictured below, closely resembles an audio speaker. The very modern design is matched by the very modern technology, . This device is "an alternative to receiving all our daily information through our eyes and ears, instead routing some of it down an olfactory channel."
So far the device has the ability to diffuse 16 individually and intentionally crafted scents. Also on the list of technology is wireless capability allowing the devices settings to be manipulated so we can enjoy the ambiance without tinkering around too much.
Sweeny who has worked with Panasonic, DIY Kyoto and Nokia among others has also been nominated for the Index Award in 2009. His device the Quale diffuser in my opinion is behind the competition. Now that is in context of its adaptability in the personal smell o vision arena. The Quale itself is an ingenious piece of art and technology, oh yeah by the way you can network two or more of these devices to create a smellscape! The device could be used as a commercial scent diffuser for scent marketing purpose's or perhaps be integrated into a home as a functioning piece of art from the future.
"The device creates a constantly adapting smellscape.
Some elements of the scent convey information while others complement these by evoking awareness beyond the task in hand."
The video below shows the devices effect on a fly, it is clear the device works quite well and has summons the fly's undivided attention, i think the pheromones have induced pure love for both of us.
fly likes pheremones from David Sweeney on Vimeo.
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