It is being called the future of television and doesnt cost nearly as much for the broadcasters to implement as HD did, smell success? Its 3D TV and 3D content is already being produced for shows like The Gladiators and is recorded with a 3D camera- Actually it's two cameras and a mirror so it doesnt cost the producers much either!
The great thing about this technology is that it builds on the investment already made with HD (which was anticipated to be a niche but is'nt) and so consumers can keep the Sky+ HD box and Dish, all you need is a new 3D-Ready TV, the glasses will be free!
Although no release date has been given and the guy in the clip says it could be 5-10 years until it is in our homes, the facts say something else. Firstly the cheap production and broadcasting costs make the availability of content better and more wide spread. Already Pixar and Disney amoung others at Holloywood are investing heavily in 3D, Disney and Pixar announcing at least 8 3D Feature length releases over the next 4 years. What remains is the missing Hardware; the TV. Well Sky havent told us anything but I have a strong suspision the Tv set is the new Hyundai 3D HDTV, which was released in Japan in April 2007. The Tv uses stereophonic technology to produce rapidly moving images droduced from two closely positioned cameras like those used to film The Gladiators. The set costs around £2000 for a 46" model which is likely to get cheaper with time.
Japan already have 3D broadcasts and have several channels already broadasting and dedicated to it. The only problem is, and I will tell you this unlike all the other News reports out there - 3D is anticipated to be massive and all the electronic giants are trying to create the best 3D sets. PLEASE NO MORE FOMAT WARS! LG has long been one of the most innovative underdogs of the electronics world and in Jan 2007 (yes thats before the Hyundai 3D HDTV) unveiled their LG True 3-D now this 42" set uses a lenticular 3D filter that creates auto-stereoscopic images. What does this mean? well it means you dont need the 3D glasses! Yes thats right I dont have to look like a twat while watching Eastenders! The system is a god send and if you ask me this is the real future of 3D TV, can you imagine the advertising oppertunity? Actually the Sound and Vision department of Harrods already has one (display only).
So what are the major avenues to make cash - and hence push this technology out. Well advertisers are already jumping for joy and the film entertainment guys are thinking tighter angles for the small screen but what about gaming? Well gaming is anticipated to be one of the biggest uses of this technology and is worth tens of billions world wide. Meant to be Seen - "the world's first and only stereoscopic 3D certification and advocacy group" has told the press Sony - Owners of the PS3 games conole will be using stereoscopic images for their games and Blu-ray movies in 2009. All that is required for the hardware is a simple bios update. I can see the technology traveling like wild fire through japan. Blitz Games Studios in the UK also unveiled their BlitzTech technology at the Entertainment Summit in Los Angeles the technology allows 3D content creation at the quality of CGI for the Xbox360!
But once again there is a problem - why would one buy the stereoscopic TV when you can achieve almost the same effect with out wearing glasses, and in other cases wearing a set of glassess but not having to pay £2000 for a TV. This is a video I watched over a year ago, simple yet pure genius; wow wii
It is my hope and belief that this technology will enevitably 'catch on' the only question is how long? And in which Format? Format wars can take years, also companies (such as Sony) have now documented and tested business strategies to influence the battle; not nessesserily in the favour of the consumer or the better technology - survival of the smartest. I like the benifits of the LG True 3-D auto-stereoscopic Tv which doesnt require glasses, however the inclusion of the technoloy from the video above opens a whole new area in entertainment. The consumer benifits from the smaller intial outlay on equiptment (sunglasses, infared camera, diodes and a PC - maybe a Skybox), producers benifit as the content is created just the same - except a much larger viewing angel - and im sure Sky can figure out a way to process the info through the sky box.
The faster this technology is accepted the quicker we can have Smell o vision. Did you know "Smell was added to movies even before sound! Smelly vision made its global debut during 1916 in a Family Theater owned by Hans Laube in Forest City, Pennsylvania " See my freeSmell o Vision report. It just goes to show the human thurst for good entertainment. I am sure with the state of olfactory technology as it is and the simplicity of adding a scent-track to almost any multimedia, smell o vision will be accepted just as quickly as 3D tv. The problem again is in the intial consumer outlay, in my opinion the leading personal smell o vision device today; the Scent Dome from Trisenx is a ripp off at $349. No one wants to make content as there is no demand for it, there will be no demand so long as the device costs so much! Such a stupid cycle. What we want is a kick ass affiliate marketing program, a refferal bonus program and a host of competitions and races...... this will create buzz introduce the machine to the world and create a viral marketing effect - used by Hotmail to generate millions of Users for thier e-mail system.
Smell o vision is an easy addition to any and all of the technologies we have talked about today, an enriching experiance, the scent track can be added to tv programs very easily and if a smell o vision device is pluged into the plug and play usb device in your sky box - way hay - you have smell o vision. Now imagine the possibilities for games, which of course will come with free scent carteridges and the option to buy more via the website - totally cool especially if they are 3D too.
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